Our history is rich, our roots our deep, and our possibilities are endless


Redux is part of West Coast Reduction Ltd., founded by Jack Diamond and his sons, Gordon and Charles, in 1964. The Redux brand was established in 2010 and has been growing steadily ever since.

But four generations in, we're still a family business that has remained true to our core values:

  • To operate with honesty, integrity, and respect.

  • To give back and meaningfully contribute to the community.

  • To provide clean, sustainable solutions that support the food chain and preserve the environment.

Take a look at the milestones we've celebrated over the past five decades. While we're proud of where we've been, we're confident that the future has more incredible opportunities for us.